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四說“作題高手”有哪些妙招？

2020年09月作者：劉國昌来源:《老記說事》公号责任编辑:xwywck

簡介：四說“作題高手”有哪些妙招？劉國昌　　十二、诙諧幽默，形象生動從“提款機”中提出無期徒刑《中國紀檢監察報》2013年10月18日05版）把自己關進鐵窗的看守所長《中国纪检监察报》2013年10月18 ...

關鍵字：新聞標題標題新聞寫作

內容：

四說“作題高手”有哪些妙招？

劉國昌

　　十二、诙諧幽默，形象生動

從“提款機”中提出無期徒刑

《中國紀檢監察報》2013年10月18日05版）

把自己關進鐵窗的看守所長

《中國紀檢監察報》2013年10月18日05版）

醫院院長何以患“貪病”？

《中國紀檢監察報》2013年10月25日05版）

　　點評：以上三题都给人“诙谐幽默，形象生动”的印象，从“‘提款机’中提出无期徒刑”，这个“提”字用得好；“把自己關進鐵窗的看守所長”，这个“关”字用得巧；“医院院长何以患‘贪病’”？更显生动。由此可看出，只要动动脑筋，形象生动的標題就会出现在眼前。

　　十三、簡潔：

心安

—— 一个国家级贫困县的断腕转型

《中國青年報》（2014年1月3日01版）

　　點評：这个標題的主题只有两个字：“心安”，可谓简洁到家！别看只有两个字，但却吸引人看，引人深思。人们在想，为什么心安？这个国家级贫困县是如何达到心安的？该题虽然只有两个字，但所体现的悬念，吸引人们阅读全文。

　　十四、重複：

淨化器市場如何“淨化”？

《光明日報》（2014年1月2日10版）

　　點評：一般说来，在做標題时要尽量避免重复，但有时也需要一点重复。如这个標題中的“净化”，重复了一次。然人们并没有觉得有重复的感觉，相反倒觉得有点味道。何以如此？在于作者依据稿子中所写的要清理净化器市场乱象进行了提炼，巧用了“净化”一词。这说明，制作出好题，一要看全文，二则是要动脑筋、想出好点子。

　　十五、韻味：

公道不公道一“听”就知道

《中國紀檢監察報》（2013年11月2日01版）

　　點評：此题概括得好，且有韵味。新聞標題要吸引人，同时还要尽量让人有印象、记得住，最好还能在坊间流行。要做到这一点，把题做得有韵味，是其中一法。然要做到这一点需要有点文学功底才行。

　　（作者爲人民日報高級編輯、人民日報海外版原副總編輯）

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